What is Digital Marketing?
Digital marketing is the process of selling any products or services with the help of different digital channels. These channels can be SEO, mobile apps, social media, websites, email, etc. Digital marketing involves any kind of electronic device.
Majority of consumers rely on the digital world. Even before trying any new products or services, they check the reviews for the brand online. Hence the digital world is an important channel that can make or destroy a brand. In the future, we can see an increase in the variety of devices that will help in digital marketing. Digital marketing is the core of everything today. Combining traditional marketing and digital marketing can bring a dramatic change in sales.
Australian Internet Advertising commonly known as AIA is a digital marketing agency Australia. The owner of AIA, William Polson, builds Adwords, SEO and Social Media Campaigns that work for every organization. Based in Sydney, the mission of this marketing agency is to provide the best online marketing experiences to all struggling companies. They work with the best Google Partner, Shopify partner, Semrush certified, Bing Elite Agency, and Facebook Marketing Partner.
Different Types of Digital Marketing Channels
Digital marketing has a vast channel. Most novices don’t know where to start when stepping into the digital marketing world. We have a list of various types of digital marketing channels that can help in their ways.
Content marketing involves informative and valuable blog posts, texts, videos, pictures, multimedia that adds value to your product. Instead of broadcasting a whole advertisement, you can create blogs for the products or services. However, in content marketing content should be published regularly to keep reminding the target audience about your existence. This can be done by publishing quality content frequently.
Search Engine Optimization (SEO)
SEO is a strategy of creating high-quality content that is ranked at a higher position on search engine result pages like Google or Bing, etc. it is an art where the search engines are persuaded to recommend your content to the users when they’re searching for a solution for their problems. Of course, your content should be the answer to their problem. Search engines have the most traffic and when your content ranks on their first page, people will automatically recognize you as the best brand. This will increase traffic to your website and increase sales.
Pay per Click (PPC)
In PPC advertisers will pay a fee when their ads are clicked. It is the easiest way of buying visits to the site and increasing traffic, then working hard to earn traffic traditionally. This method is also known as Search Engine Marketing (SEM). When you pay the search engine like Google, they will label your URL with ‘ad’. Many people will click on it despite knowing it is an ad.
Social Media Marketing (SMM) and Viral Marketing
A survey stated that most people spend their maximum time on social media. It is the best platform for brand visibility. You can create a profile for your business or ads and post them on any social media platform that is legitimate in your country. Different social media platforms have different types of audiences. You should know your demography before posting any ads or profiles. This is also called viral marketing in which with the help of social media a business can spread awareness of their products or consumers.
Email Marketing and Mobile Marketing
When the consumer visits your website, invite them to your subscriber list where they fill in personal information like email address, phone number for SMS, etc. If they’re interested in your product they will provide information and request for marketing emails and SMS. Through email and mobile marketing, you can send different product ranges, new products, promotions, coupons, deals, etc. to market your business. The important part of this marketing is personalizing with customers. Provide them with special deals and remind them about the item left in the cart.
Affiliate Marketing is the method through which an individual promotes a different company’s brand or services on various channels. If the product or service is sold through the affiliate’s link, they get paid for it by the company. It’s a commission basis business where the company outsources its promotion tactics to affiliates like Amazon.
Marketing tactics have changed enormously in the last few years. From TV commercials and print banners, we have entered the world of social media, websites, online gaming, and search engines. Digital marketing helps big and small businesses to shape their marketing messages digitally so it reaches the majority of audiences.