General Blog
  • Home
  • Auto
  • Business
    • Insurance
  • Lifestyle
    • Fashion
    • Shopping
    • Gift
  • Health
  • Home Improvement
  • News
  • Tech
  • Travel
  • Contact Us
  • Home
  • Business
  • 5 tips for starting your b2b business

5 tips for starting your b2b business

admin
December 23, 2017September 14, 2019 No Comments
5 tips for starting your b2b business

1,122 Views

In the corridors you hear this word, “blog”; in front of the coffee machine it speaks of “post” and the photocopier, it is “moderation” that is discussed. But yet, you work in a B2B company Would it be possible? Well yes, having a blog for a B2B company is possible, and it’s even widely recommended 5 tips to start!

1. Find the angle of approach, what topic are you going to talk about?

What is a roasting business (yes, I wrote well fence) can she talk? Take the case of Louis E. Page , a small business, over 100 years old lost in Massachusetts. She managed to increase her lead base by 850% thanks to the opening of her blog.

Disseminating content on the installation of a fence does not seem very interesting at first and yet, their white paper dedicated to the laying of a metal wire fence for horse pens has been a bestseller in its category with more than 1500 downloads!

Spread your knowledge, write a white paper, bounce on the news and, above all, get into the conversation!

It’s up to you to choose your type of blog, the one that corresponds to your ambitions: eve, event, expert, ephemeral, leader …

2. Choose your editorial team and involve your employees!

So the company decided to open a blog … but who will write the tickets? To produce quality “fresh” content, you will need to find a team of web editors in your employees. These employees will have to really invest in the project for it to work.

I think that establishing an editorial calendar is a good way to get organized (it’s the hardest thing and I know what I’m talking about!) And to motivate the troops. We also do not hesitate to have his notes read again by another pair of eyes, we will surely avoid beautiful misspellings and other incongruous words placed carelessly in the text … (Quickly, I will reread my article 3 times for track down mistakes!)

3. Learn to write for the web, it can not be improvised

Writing for the web differs from writing for print. There are several things to know, starting with the direct approach. This approach consists of placing the essential points from the beginning, the opposite of an article in the written press. We will also take the time to understand what is a Title or an H1; in short, we will be interested in SEO (SEO) .

We note, in passing, a blog, it does not serve to praise its products (“my grill is the most resistant”). Do not fall in the advertising site! A blog is well and truly done to give his opinion, to take sides, to comment on the news. We leave the formal shackles of corporate and personalize his tickets: it is really a question of finding his way!

4. Promote your info

The basis of a community necessarily begins in his business. First of all, we will take care of our internal communication and make sure everyone knows and talks about the blog to their clients / prospects.

Then, according to the strategy that has been determined upstream (awareness, recruitment, lead generation?), We apply the recommendations and we launch on social media : Twitter account, Facebook page, LinkedIn Company page, Youtube … The aim is to promote, to the communities gathered on each of the social networks, the tickets of our blog.

5. Measure your B2B blog

To ensure the actions implemented, it is time to implement dashboards with the KPIs corresponding to the objectives. Google Analytics will become your best ally and you can take the necessary steps by adjusting your actions. For more information on this part, you can visit this article !

And if you want to go even further, now is the time to go to the Kinoa Institute website , which offers trainings to learn how to blog for B2B companies in DIF . Okay, we will not fall into the hype advertising (cf # 3), so I leave you with one last tip: a little humor here and there, even in B2B, it works. I say that, I say nothing … By the way, this will be the subject of a future post

Post navigation

3 Key Reasons to Hire React Native Developers to Build Your App
Royal Wedding the most beautiful and worst looks of guests

Related Articles

PR Firms in San Diego

The Growing Popularity of PR Firms in San Diego: Why Businesses are Turning to Public Relations Experts

admin
January 31, 2025 No Comments
Wholesale Business

Streamline Your Wholesale Business with Multi-Channel Order Management Software

admin
May 7, 2024 No Comments
custom printed notepad

Why Do Modern Organizations Prefer To Consider Personalized Frisbee For Playful Marketing?

admin
April 10, 2024 No Comments

Leave a Reply Cancel reply

You must be logged in to post a comment.

Recent Posts

gear pumps

Flow Accuracy and Chemical Resistance: What Defines a High-Performance Chemical Gear Pump

admin - Auto
April 26, 2025 No Comments

Chemical gear pumps have become indispensable tools for industries requiring...

Everest Base camps

Capturing the Magic of Everest: A Photographer’s Guide to the Base Camp Trek with Sherpas

April 23, 2025




Archives

  • April 2025
  • January 2025
  • December 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • July 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017

Categories

  • Auto
  • Beauty
  • Business
  • Digital Marketing
  • Education
  • Entertainment
  • Fashion
  • Finanace
  • Food
  • Gift
  • Health
  • Home Improvement
  • Insurance
  • Jewelry
  • Law
  • Lifestyle
  • Loan
  • News
  • Pet
  • Pets
  • Shopping
  • Songs
  • Sports
  • Tech
  • Trading
  • Travel

Recent Posts

gear pumps

Flow Accuracy and Chemical Resistance: What Defines a High-Performance Chemical Gear Pump

April 26, 2025
Everest Base camps

Capturing the Magic of Everest: A Photographer’s Guide to the Base Camp Trek with Sherpas

April 23, 2025
international roaming

Travel, Work, and Leisure: Why Vi Family Postpaid Plans are Essential?

April 14, 2025
PR Firms in San Diego

The Growing Popularity of PR Firms in San Diego: Why Businesses are Turning to Public Relations Experts

January 31, 2025




Recent Posts

  • Flow Accuracy and Chemical Resistance: What Defines a High-Performance Chemical Gear Pump
  • Capturing the Magic of Everest: A Photographer’s Guide to the Base Camp Trek with Sherpas
  • Travel, Work, and Leisure: Why Vi Family Postpaid Plans are Essential?
  • The Growing Popularity of PR Firms in San Diego: Why Businesses are Turning to Public Relations Experts
  • Pune’s Top Pregnancy Specialist Has What Advantages?

Categories

  • Auto
  • Beauty
  • Business
  • Digital Marketing
  • Education
  • Entertainment
  • Fashion
  • Finanace
  • Food
  • Gift
  • Health
  • Home Improvement
  • Insurance
  • Jewelry
  • Law
  • Lifestyle
  • Loan
  • News
  • Pet
  • Pets
  • Shopping
  • Songs
  • Sports
  • Tech
  • Trading
  • Travel

Contact Us

Contact Us

Copyright 2018. All rights reserved | Theme: OMag by LilyTurf Themes